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New Year, Shmew Year

Are resolutions for the birds?

First, Happy New Year.

Hope you all indulged and subsequently felt like crap the next day but still somehow found the strength to get your pork and kraut in.

If you follow Against The Grain on Instagram (@ange_corrado), you know I got into some heavy stuff (as in my oversized scarf was draped heavily across my body). It was nice. Try it sometime.

Second, let's talk about New Year's resolutions. Do you make them?

I find them fascinating but I've never really committed to anything big at the stroke of midnight. I guess I just always felt that there isn't a need to add extra pressure of a strict start date and the idea of 365 days looming ahead of you. Traditions are great. I get that and I don't want to talk anyone out of making New Year's resolutions.

But here's the thing — make resolutions all year long. Big, small, whatever.

One of the biggest resolutions of my entire life just happened in November 2015 when I decided to launch Against The Grain. There are many reasons I launched the marketing firm but, primarily, I wanted to help local businesses of the Berks/Lehigh County area that I grew up with.

I watched my parents run small businesses in my upbringing and I watched my friends and family become amazing artists, farmers, and various small business owners. All of them possess incredible talents but there is so much that goes into running a business, especially a small business, and you're limited to hiring professionals who can handle all those things. Sometimes you just have one task that you never find time for or you just hate doing it. Sometimes you need a trusted professional to stand in for you for one day. Just one day!

I know small business owners of every industry come across those types of hurdles frequently and have no way to get around them. I also know that small businesses often just want more business. People walking through the door. People making purchases.

That's why I launched Against The Grain LLC.

My full-time Against The Grain resolution is to support local small businesses. Even beyond paying clientele, I promise to share uplifting motivation and holistic, outside-the-box business tips for all professionals. More importantly, I promise to use the power of social media and word of mouth to promote local small businesses as much as possible. To let others know about the resources that exist in the Berks/Lehigh area because of small businesses.  Against The Grain's blog will even begin to publish "Small Biz, Big Interview" features. Who will be first...?

If you need to know more about my services, give me a call and we'll meet in person. Until then, my platforms and my energy will go toward supporting local, small businesses. I hope you stick around to soak it all in.

I swore on The Roald Dahl Treasury that I'd do all of the above and then some so, obviously, it's legit.

Cheers,

Angela Corrado

Serious Business Lady, Against The Grain LLC

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