There's one thing you must keep in mind before you choose and execute any marketing strategy. It is this:
If a strategy or technique doesn't truly feel right, don't force it. Furthermore, once you put a technique into action, don't be afraid to do it with your unique flair.
Just because everyone else is doing it, doesn't mean it's right for you. This advice is simple and nothing new. Most of you were probably reminded to "be original" in your upbringing but we often lose sight of that in our professional lives.
If you're reading this and you suddenly realize that your business or your professional self could be more genuine, just take a moment to reflect. Don't upheave everything and start over in a frenzy. Also, it's great to consult with a friend to help with your "genuine makeover". An outside perspective never hurts. We'd be more than happy to help with that at Against The Grain.